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Focus Groups can be very costly, but very important for trial attorneys. There are some focus group specific companies, but they are very expensive. Sometimes, it is less expensive to run the focus group yourself. The law firm can develop the right questions, but then how do you analyze the physical and verbal interaction of the group? This is where Astute Technology Solutions (ATS) can help!
We can set up the technology so that the attorney and staff can view the group live and record it for later analysis. The law firm could also save money by conducting the group and then sending over the video and written documents to a third party for analysis.
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